Celar Marketing Lab | Cases | Complex Marketing
BioCycle Labs

Complex Marketing for an AgriTech startup in The Netherlands
BioCycle Labs is a technology-driven AgriTech project operating at the intersection of sustainable agriculture, environmental technology, and circular economy.

The project targets the Dutch and broader European markets and requires a high level of credibility with farmers, partners, investors, and institutional stakeholders.

Celar Marketing Lab acts as a long-term marketing partner, responsible not for isolated tasks, but for building a coherent, scalable marketing system that supports growth, pilots, and partnerships across Europe.
We actively grow BioCycle Labs’ presence through:
  • The company LinkedIn page
  • A personal LinkedIn blog representing the project leadership
LinkedIn objectives:
  • Increase visibility in the Netherlands and across Europe
  • Build expert positioning in AgriTech and sustainability ecosystems
  • Connect with potential partners, institutions, and innovators
  • Support grant applications, pilots, and B2B collaboration
The focus is on reputation and dialogue, not short-term sales.
Our Main Goals for The Client
  • Professional Digital Positioning
    • Align the digital presence with the technological and scientific depth of the project
    • Increase trust among European stakeholders
    • Position BioCycle Labs as a serious, scalable solution, not an early-stage experiment
    A key objective was to move away from a “startup prototype” perception toward a validated, applied, and commercially viable technology.
  • Website Redesign & Expansion
    The website was treated as the core hub of the entire marketing ecosystem. Scope of work included:
    • Website redesign and restructuring
    • Expansion of content blocks and explanatory sections
    • Simplification of complex technical information
    • Adaptation of messaging for different audiences (farmers, partners, institutions, investors)
    • The result is a website that functions as a trust and education platform, not just a corporate page.
  • Content & Blog Development
    Celar Marketing Lab manages the full content layer of the project:
    • Writing expert articles and long-form content
    • Launching and maintaining the blog
    • Creating introductory and explanatory materials
    • Translating technology into the language of business value, sustainability, and EU regulation
    Content is built as a long-term asset that supports credibility, SEO visibility, and thought leadership.
Our Approach: A System, Not Isolated Tools

For BioCycle Labs, we built a connected marketing system where:

  • Website → credibility and clarity
  • Content → expertise and trust
  • LinkedIn → visibility and relationships
  • Partnerships → scale and impact
  • Each element reinforces the others, creating a unified and sustainable growth framework.
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