Celar Marketing Lab | Cases | Web-design
Acrodis
Website redesign for a technological company in The Netherlands
Acrodis is a technology-driven consulting company operating in a complex B2B environment. The existing website no longer reflected the company’s level of expertise, maturity, or strategic value, and did not effectively support sales conversations or partnership discussions.
The goal of the redesign was not just visual renewal, but the creation of a clear, conversion-oriented digital presence that communicates Acrodis’ expertise, structure, and credibility from the first interaction.
Celar Marketing Lab was responsible for the full strategic redesign, from positioning logic to content structure and UX decisions.
The goal of the redesign was not just visual renewal, but the creation of a clear, conversion-oriented digital presence that communicates Acrodis’ expertise, structure, and credibility from the first interaction.
Celar Marketing Lab was responsible for the full strategic redesign, from positioning logic to content structure and UX decisions.
Project Goals
- Strategic Repositioning
- Clarify Acrodis’ value proposition for a professional B2B audience
- Translate complex services into a clear, understandable structure
- Strengthen trust through logic, clarity, and consistency
- UX & Information Architecture
- Redesign site structure to support logical user journeys
- Reduce cognitive overload caused by fragmented information
- Guide users toward key actions without aggressive sales tactics
- What Acrodis does
- Who it works with
- Why its approach is different
- Visual & Brand Alignment
- Update the visual system to reflect a modern, technology-oriented brand
- Maintain a minimalist, professional aesthetic suitable for B2B consulting
- Ensure visual consistency across all pages
- Design choices were driven by function, not decoration, reinforcing credibility and confidence.
Our Approach: From Website to Strategic Tool
We approached the Acrodis website not as a design project, but as a business tool.
Our process included:
We approached the Acrodis website not as a design project, but as a business tool.
Our process included:
- Brand and positioning analysis
- Audit of existing content and structure
- UX logic development before visual design
- Content hierarchy and messaging refinement
- Design system aligned with brand values
- Every page was designed to answer a specific business question and support real user intent.
